Today on the blog I’ve got author Kourtney Heintz. She’s got a brand new book and some fab marketing advice.
Hi Coleen, thanks for having me here on your blog! I’ve been following it for a while and I really appreciate you sharing your space with me.
I don’t like being the center of attention. As a kid, I purposefully misspelled words during spelling bee preparation to make sure I never had to step foot on that stage.
I hate being in front of an audience. My mouth goes dry. My hands tremble. My heart accelerates. My voice goes up several octaves. And I can’t seem to catch my breath.
So I scrupulously avoid it.
But when you’re an indie author, your book lives or dies by your promotional abilities.
I knew the only way my book would stand a chance was if I learned how to promote. And I wanted my book to stand a chance.
So I dipped my foot in the marketing pool. Read the entire Market or Die series and did every single exercise. I researched how other indie authors arranged book tours and signings. I created a marketing plan and I committed to doing every thing on it.
I’m a goal-oriented person, so once I decide to do something, I do it 100%. Even if it means stepping outside my comfort zone and doing things I would never naturally do.
When I get scared about going out in front of people, I remind myself this isn’t about me. It’s about the book. And I believe in the book. I’m trying to get readers to give the book a chance.
I remove myself from the center of things. I’m merely a conduit for the book to reach readers. I can do all the things I can’t do for myself, for something bigger than me–for the book.
With events, it’s all about giving readers a great experience. They want to connect with me and my writing. I need to give them the best of me. They deserve no less. They are spending their money for my book and they should have a wonderful experience.
So my trick for extroverting is to not make it about me and my anxieties and my fears. Instead, I focus on my readers. On their enjoyment of my presentation. On personalizing each and every autograph. On making sure they are having a good time.
I make it all about them. That’s the only way I can extrovert as an introvert.
The Six Train to Wisconsin
Sometimes saving the person you love can cost you everything.
There is one person that ties Oliver Richter to this world: his wife Kai. For Kai, Oliver is the keeper of her secrets.
When her telepathy spirals out of control and inundates her mind with the thoughts and emotions of everyone within a half-mile radius, the life they built together in Manhattan is threatened.
To save her, Oliver brings her to the hometown he abandoned—Butternut, Wisconsin—where the secrets of his past remain buried. But the past has a way of refusing to stay dead. Can Kai save Oliver before his secrets claim their future?
An emotionally powerful debut, The Six Train to Wisconsin pushes the bounds of love as it explores devotion, forgiveness and acceptance.
Kourtney Heintz writes emotionally evocative speculative fiction that captures the deepest truths of being human. For her characters, love is a journey never a destination.
She resides in Connecticut with her warrior lapdog, Emerson, her supportive parents and three quirky golden retrievers. Years of working on Wall Street provided the perfect backdrop for her imagination to run amuck at night, imagining a world where out-of-control telepathy and buried secrets collide.
Her debut novel, The Six Train to Wisconsin, was a 2012 Amazon Breakthrough Novel Award Semifinalist.
Connecting with Kourtney
Facebook Page: http://www.facebook.com/kourtneyheintzwriter