Happy Thursday!

Today on the blog I’ve got author Kourtney Heintz. She’s got a brand new book and some fab marketing advice.


Hi Coleen, thanks for having me here on your blog! I’ve been following it for a while and I really appreciate you sharing your space with me.


I don’t like being the center of attention. As a kid, I purposefully misspelled words during spelling bee preparation to make sure I never had to step foot on that stage.

I hate being in front of an audience. My mouth goes dry. My hands tremble. My heart accelerates. My voice goes up several octaves. And I can’t seem to catch my breath.

So I scrupulously avoid it.

But when you’re an indie author, your book lives or dies by your promotional abilities.

I knew the only way my book would stand a chance was if I learned how to promote. And I wanted my book to stand a chance.

So I dipped my foot in the marketing pool. Read the entire Market or Die series and did every single exercise. I researched how other indie authors arranged book tours and signings. I created a marketing plan and I committed to doing every thing on it.

I’m a goal-oriented person, so once I decide to do something, I do it 100%. Even if it means stepping outside my comfort zone and doing things I would never naturally do.

When I get scared about going out in front of people, I remind myself this isn’t about me. It’s about the book. And I believe in the book. I’m trying to get readers to give the book a chance.

I remove myself from the center of things. I’m merely a conduit for the book to reach readers. I can do all the things I can’t do for myself, for something bigger than me–for the book.

With events, it’s all about giving readers a great experience. They want to connect with me and my writing. I need to give them the best of me. They deserve no less. They are spending their money for my book and they should have a wonderful experience.

So my trick for extroverting is to not make it about me and my anxieties and my fears. Instead, I focus on my readers. On their enjoyment of my presentation. On personalizing each and every autograph. On making sure they are having a good time.

I make it all about them. That’s the only way I can extrovert as an introvert.



The Six Train to Wisconsin

Sometimes saving the person you love can cost you everything.

There is one person that ties Oliver Richter to this world: his wife Kai. For Kai, Oliver is the keeper of her secrets.

When her telepathy spirals out of control and inundates her mind with the thoughts and emotions of everyone within a half-mile radius, the life they built together in Manhattan is threatened.

To save her, Oliver brings her to the hometown he abandoned—Butternut, Wisconsin—where the secrets of his past remain buried. But the past has a way of refusing to stay dead. Can Kai save Oliver before his secrets claim their future?

An emotionally powerful debut, The Six Train to Wisconsin pushes the bounds of love as it explores devotion, forgiveness and acceptance.

Author Bio:

Kourtney Heintz writes emotionally evocative speculative fiction that captures the deepest truths of being human. For her characters, love is a journey never a destination.

She resides in Connecticut with her warrior lapdog, Emerson, her supportive parents and three quirky golden retrievers. Years of working on Wall Street provided the perfect backdrop for her imagination to run amuck at night, imagining a world where out-of-control telepathy and buried secrets collide.

Her debut novel, The Six Train to Wisconsin, was a 2012 Amazon Breakthrough Novel Award Semifinalist.

Connecting with Kourtney

Website: http://kourtneyheintz.com
Facebook Page: http://www.facebook.com/kourtneyheintzwriter
Goodreads: http://www.goodreads.com/goodreadscomkourtney_heintz

Buy Links

Paperback available from:
Barnes and Noble

Ebook available from:
Barnes and Noble


15 thoughts on “Kourtney Heintz: How an Introvert Became A Promoter

  1. Beth K. Vogt

    “So my trick for extroverting is to not make it about me and my anxieties and my fears. Instead, I focus on my readers.”
    Love this quote — love this author’s attitude!

  2. Susanna Leonard Hill

    Great post Kourtney and Coleen! Good for you, Kourtney, getting out there in spite of your fears. I know exactly how you feel! I’d be very interested to know specifically what your goals were and how you met them. Marketing and publicity is such a learning curve for me! Thanks to you both!!

  3. Pingback: What’s Going on With Six Train | Kourtney Heintz's Journal

  4. Kourtney Heintz

    Hi Susanna! It’s really hard to be out there. My goals with the blog tour were to arrange 30-45 blog stops this summer. With venues and events, I researched venues in my area, in my region, and ones I’d like to get to on the other coast when I can spare the money. I contacted about 75 venues and set up my own book tour. Lots of nos and lots of following up required. I reached out to the local paper for an announcement about my book and ended up catching the eye of a reporter and getting a feature in the paper. These are all things that I would drag my feet doing for myself. But for the book I reached out and opened myself up to rejection.

    I would really recommend reading the Market of Die series and doing their exercises that’s how I learned so much about marketing and put together my own marketing plan. 🙂

  5. K. Lyn Wurth

    Kourtney, you’re exactly right. For most writers, it is ultimately about the story and our belief that it has some value in the world. I’m going to keep your thoughts in mind, to expand my own introvert power! Thanks!

    1. Kourtney Heintz

      Thanks Kelly! That’s what we need to focus on. Not how scary it is to get in front of a crowd or ask and get rejected at a venue. I also found the Market or Die books really helpful in turning me into a promotional person. 😉

  6. Phil

    Such great advice on moving past the fears that come with being an introvert, especially when you have to deal with the public and getting out there. A focused plan is essential. I work in ad sales myself and plan client trips, visits, and conventions. It has made me into an extrovert but I also had to move past that fear of public speaking and introducing myself to complete strangers. Sounds like you were determined to be successful and stuck with your plan of attack, and it worked!

    1. Kourtney

      Thanks Phil. Preparation and planning definitely help control my nerves. It’s so hard to introduce yourself to strangers and talk in front of groups. Congrats on overcoming your fears and mastering those important skills. I’m doing all that I can. So far I’m pretty pleased with the results. Just got to keep on the path. 🙂

  7. Tameri Etherton

    What great advice, and so simple. I’m a total extrovert (except when I get overwhelmed with being around people, then I become an introvert), so talking to people isn’t hard for me, but sometimes remembering to talk about them is. I’ll keep this in the back of my mind and make sure that I keep the focus on them, the reader. After all, without them, our books won’t get the love they need.

    1. Kourtney

      Hi Tameri! That’s awesome to be a natural extrovert. 🙂 Glad you still found something in my post for future use. Exactly, without readers, we have no one to write for.

  8. Chris Edgar

    Yes, it’s definitely been helpful to me to focus on the contribution I’m making to people, whether it’s in the form of a book or something else, as opposed to what I’m supposedly “taking” from people, or how I’m “hurting” them, by promoting my work, which can wind up being my focus if I’m not careful.

    1. Kourtney

      I don’t quite understand how you are hurting people by promoting, but I also don’t nag or beg or constantly bombard them with requests to buy my book. If it really feels like you are hurting people, you might want to pause and reevaluate your marketing techniques. It’s hard to find a happy medium between spreading the word and being an annoyance.

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